The Cookieless Internet 2024: Adapting Your Marketing Strategy with KORTX [Video]

Join a conversation with Chris Rowell, Corey Rice, and Eric Lee from KORTX as they discuss the upcoming shift towards a cookieless internet by the end of 2024. They break down how the industry is gearing up for this change, discuss Google’s latest updates, and emphasize the importance of a solid data strategy for optimal outcomes.

The group also discusses creative approaches to adapt to these changes through ongoing testing and learning. Eric adds a historical perspective, sharing how cookies became a cornerstone of the web. This informative chat provides practical strategies for anyone looking to stay informed and proactive as cookie deprecation approaches.

TIMESTAMPS
0:11 Cookie deprecation & alternative IDs in the programmatic ecosystem
1:00 Cookieless trends & the current industry response
2:15 Google’s Privacy Sandbox, UID 2.0, and the evolution of personalized audience targeting
3:37 Testing & learning strategies for dealing with cookie deprecation
5:28 First-Party data & creative ways to engage customers using data insights
7:03 The history of the internet, as well as cookies & their impact on advertising
10:21 Strategic shifts required by brands in a cookieless future & the role of testing and learning
12:37 Marketing mix, customer engagement, & the changing landscape of digital advertising channels
15:03 The role of publishers in the evolving digital ecosystem & monetization strategies
25:38 Creative strategies, ad engagement, & measuring success
33:45 Real-world advice for marketers looking to test

#DigitalAdvertisingInsights #ThirdPartyData #Cookieless #marketing #digialmarketing

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KORTX is a digital marketing and data strategy firm specializing in audience-centric solutions that drive business outcomes for brands and agencies. We offer a combination of research, strategy and best-in-class digital media, creative and marketing analytics services to deliver personalized customer experiences for our clients. KORTX is in the Inc. 5000, recognized as a “Great Place to Work”, featured on the Black LUMAscape and NMSDC-certified.

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