Are You Export Ready? Understanding the Exporting Process – Denise Whitford [Video]

Today, it’s more practical than ever to sell goods and services across the globe. Most of the world’s potential consumers are outside of the United States, and the global affinity for Made in USA products and services is second to none. Many exporters continue to boost their bottom line and build their competitiveness by selling to world markets, and you can too.

Attendees will learn:
• What factors to consider when exporting
• What strategies you should take as a new exporter
• What are the critical barriers to the process
• How to do an export strategy
• What is an export plan
• How to promote your export business

Presenter: Denise Whitford
Denise Whitford has earned a reputation as a seasoned Business Advisor with the Small Business Development Center (SBDC), where she brings nearly 35 years of professional economic development and financial services experience. Denise works with entrepreneurs and small business owners primarily in the Hartford region and at the US Department of Commerce in Middletown. With more than two decades of experience in bank operations, lending, sales, and service management, Denise shares her knowledge and extensive business acumen to help her clients build the best chance of enduring growth and profitability. Denise provides her clients with competitive insight, technical skills, and strategic guidance to drive their success in both domestic and international markets. This often includes honing business plans, adjusting working capital position, expanding workforce capacity and refining marketing goals.

Presenter: Nada Allie
Nada Allie, Business Development Specialist with the Export-Import Bank of the United States (EXIM) within their Minority and Women Owned Business division (MWOB). Her business development outreach role is to keep with the mission that MWOB seeks to expand inclusiveness by engaging those in the underserved business community that are interested in exporting their goods and services. Prior to joining EXIM, Nada was a seasoned leader in both the stock market and retirement industry, bringing a wealth of experience and expertise to the table. With a successful track record spanning over 25 years, Nada has held various leadership roles in which she has demonstrated a strong aptitude for strategic decision-making, risk management, and driving organizational growth.
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