Subaru’s Former CEO Left a Lasting Impact of Important Change [Video]

2024 Legacy of Disruption WinnerTom Doll, Former CEO of Subaru of America

Tom Doll changed the way Subaru operates. During a 40-year tenure at the automaker, he worked to develop some of the best-known vehicles and marketing campaigns in the automotive world. His hands helped to mold Subaru into the quirky, inclusive brand it is today. But, his legacy is even larger.

Doll touched the lives of Subaru employees, past and present, showing grace, confidence, compassion and appreciation in ways that elicit respect and changed the way the CEO role is viewed in the workplace.

“We pride ourselves in welcoming open and honest discussion without fear of reprisal in all parts of our business. That could be between departments, between leadership and their teams, or between Subaru of America and our retailers. We have built an environment of trust where opposing viewpoints and alternative ideas are welcome,” Doll told Newsweek.

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