Planet Fitness hires new DEI-focused CEO amid controversy over transgender locker room policy [Video]

Planet Fitness, which plummeted $400 million in value in March after gym-goers boycotted the franchise over a transgender policy, announced it was hiring a new CEO Tuesday who has a history of pushing diversity, equity and inclusion (DEI).

Colleen Keating headed FirstKey Homes for the past four years, where she signed onto the “CEO Action for Diversity & Inclusion pledge,” which promises to “continually strive to diversify our workforce, hiring through a DE&I lens to find talent in multiple locations and backgrounds,” according to The New York Post.

In LinkedIn post from two years ago she said she signed the CEO DEI pledge “to crystallize my unwavering commitment to advancing #diversity, #equity and #inclusion in the workplace and the communities we serve.”

“I was proud to be a part of this critical conversation with my peers who are equally committed to making our workplaces trusting places to have complex, and sometimes difficult, conversations about diversity and inclusion, implement and expand unconscious …