How brands can create more accessible marketing [Video]

Disability and accessibility aren’t just part of Loebner’s personal life – they’re part of his professional life, too. Early on, he realized that disability and accessibility weren’t always considered central to advertising campaigns and marketing. He completed a Ph.D. focused specifically on disability inclusion, as well as accessibility in advertising. Now, in his role as global head of inclusive design, he works from a strategic planning and creative perspective to show that accessibility can be a gateway to creativity in advertising. This can be done through better representation on-screen and behind the camera, giving people with disabilities a seat at the table within companies, innovating and creating campaigns that are more accessible and inclusive for all.

“From my perspective, particularly, as a disabled professional,” Loebner says, “focusing on bringing more accessibility, and disability inclusion and representation into advertising, it’s something that can profoundly change, really how society thinks about people …