100 Years After Launch, Band-Aid Adds Non-White Skin Tones [Video]

Johnson & Johnson brand Band-Aid, which was founded in 1920, announced this week that it will launch a new range of inclusive bandages that don’t just match white skin. The announcement was made via an Instagram post on Wednesday.

“Band-Aid is dedicated to inclusivity and providing the best healing solutions in colors that recognize a range of skin tones,” said Megan Koehler, communications leader at Johnson & Johnson Consumer Health. “We’ve made a commitment to launch a range of bandages in light, medium and deep shades of brown and black skin tones.”

https://www.instagram.com/p/CBQdOqOBBve/

The Band-Aid brand announced it will also donate $100,000 to the Black Lives Matter foundation. Parent company Johnson & Johnson said on June 2 that it plans to allocate $10 million over the next three years to fight racial injustice in America.

The 100-year-old brand has come under criticism over the years for marketing its ubiquitous product in shades that only match very light skin …