Uplifting Latino Entrepreneurs: Discovering Erick Macias’ Journey | La Fruta Loka [Video]

An interview with a young entrepreneur, Erick Macias, the founder of La Fruta Loka. The podcast opens up by appreciating Erick’s spirit, emphasizing the theme of entrepreneurship and the importance of initiatives. Erick talks about his upbringing as a child of immigrant parents and his journey to entrepreneurship. He mentions his business of selling Latin snacks and how he wants to bring Latin street snacks to a new audience. Erick explains how he came up with his brand’s name and discusses his long-term goal of making La Fruta Loka a global brand that also encourages people to take risks in life. He also expresses his ideas of unifying people with food and music.

IG: @lafrutaloka.co
Location: 1600 Saratoga Ave
San Jose, CA 95129

00:00 Introduction and Guest Arrival
01:14 Guest Background and Entrepreneurial Journey
02:02 Host’s Entrepreneurial Experience and Advice
03:48 Guest’s Business Idea and Motivation
05:32 Challenges and Opportunities in Business
08:07 Product Description and Business Goals
10:00 Closing Remarks and Future Plans