Snoop Dogg, Master P sue Walmart over Snoop Cereal NBC 7 San Diego [Video]

Rappers Snoop Dogg and Master P filed a lawsuit against Walmart and Post Foods over Snoop Cereal Tuesday, alleging “deceptive practice” of hiding their products from consumers.

Since the two rappers founded Broadus Foods in 2022 “with the vision of creating a family-owned company that promotes diversity in the food industry,” the company has since introduced cereal and oatmeal products as well as other breakfast foods.

“This is about minority-owned companies getting their fair share,” Master P, whose real name is Percy Robert Miller Sr., said during a news conference Tuesday.

At the heart of the issue lies anecdotal evidence from fans nationwide, expressing dismay at the absence of Snoop Cereal on Walmart shelves.

“At dozens of Walmarts, all around America … everybody went saying, ‘Where’s Snoop Cereal?'” Attorney Ben Crump said. He also pointed out instances in which Snoop’s cereal varieties, such as “Fruity Hoopz” and “Cinnamon Toastees,” were allegedly concealed in …