Milwaukee Latino businesses challenged by rising costs [Video]

MILWAUKEE – With rising costs, Milwaukee Latino businesses are finding it especially challenging to stay afloat.

“We used to receive an average of 600 customers per week. Now, we’re lucky if we even get 100,” said Raul Varela, owner of a salon on the city’s south side.

Varela said high rent, the rising cost for products and a lack of clients has caused a ripple effect for his 20-year-old business.

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“You get a reality check at the end of each month that you start feeling helpless,” Varela said.

Varela’s business experienced a 65% decrease in service — forcing him to cut back from 12 employees to five. He told FOX6 News if things do not improve, he may have to permanently shut down.

Geisha Melendez from the Latino Chamber of Commerce of Southeastern Wisconsintold FOX6 News it is tough in his community …