Latina business owner lets her work speak for itself in male-dominated industry [Video]

KANSAS CITY, Mo. — Luara Piñón first learned she had a passion for vinyl wrapping when she helped wrap the first Kansas City Streetcar. Since then, she has been honing her skills to stand out.

Piñón has worked in her own garage, her own space, since 2022. She first started in the business in 2019 working at other shops owned by men. She said that wasn’t where she could thrive.

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“It wasn’t where I felt like I fit right so I decided to create my own space,” said Piñón. “It’s more encouraging than anything. I see it and I’m like, Heck yeah, I’m gonna go for it. Like I’m gonna dominate this industry and then be the only woman, Latina woman, and hopefully somebody can get inspiration from that. Because that’s what I would wish I would have seen whenever I was starting… someone I could look up to that …