All About Kylie Jenner’s New Canned Cocktail Line [Video]

Kylie Jenner is the latest celebrity to enter the red hot ready-to-drink category. 

Today the 26-year-old entrepreneur introduces Sprinter, a line of colorfully packaged canned vodka sodas now available in four flavors, including black cherry, peach, grapefruit, and lime. Food & Wine scored an advance taste of the crisp and quaffable 4.5%-ABV cocktails. But first we asked the superstar why she went with this sort of spirit to begin with. 

“At this point, I feel like everyone knows I love tequila — 818, obviously — but I also love vodka,” she says, referring to her sister Kendall’s already successful booze brand. “It’s smooth, it’s versatile, and I love a refreshing vodka soda for a pregame or by the pool on a hot day.” 

It’s not as though she’d have to work too hard to make the case to her Instagram audience (which clocks in at just over 400 million followers). The branding behind the product is sleek, …