A Costume Shop Entrepreneur Predicts Which Halloween Merchandise Will Disappear [Video]

“What to wear for Halloween?” For most people that question doesn’t come to mind until the fall.  However, how does a costume store owner know in January what to start buying so it’s fully stocked when customers come looking for Halloween costumes nine months later? We met with the owner of a long-running family costume shop in Phoenix who, thanks to the valuable input of her amazing staff, is so in tune with the products and costumes their customers will want. They make it seem like it doesn’t take black magic to grow your business by predicting in advance what Halloween merchandise will sell before you can say Boo!