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Wally Amos, founder of “Famous Amos” cookies, dies at 88: “A true original Black American hero” [Video]

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Black Entrepreneurs

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Wallace “Wally” Amos, Jr., founder of the “Famous Amos” cookies known and beloved nationwide, died at 88 on Wednesday, his family said.

The American entrepreneur died peacefully at his home with his wife Carol by his side after a battle with dementia, Amos’ children, Sarah, Michael, Gregory and Shawn, said in a statement. 

Born in Tallahassee, Florida, Amos built his brand from one bakery in 1975 in Hollywood, California, and a family recipe. 

“Our dad inspired a generation of entrepreneurs,” his children said, adding, “With his Panama hat, kazoo, and boundless optimism, Famous Amos was a great American success story, and a source of Black pride. It’s also part of our family story for which we will forever be grateful and proud.”

Wally “Famous” Amos poses with some of his cookies at a Tallahassee luncheon on March 17, 1983. AP / Mark Foley

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