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How Desire Paths can Transform your Digital Marketing

Voicing AWSs commitment to inclusion, diversity, and equity [Video]

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Diversity and Inclusion

Learn more about the creative process behind AWS’s global campaign to highlight inclusion, diversity, and equity.

When the Amazon Web Services (AWS) team set out to highlight inclusion, diversity, and equity (ID&E) at AWS, the team wanted to feature actual employees so the message would be about real people and progress, not just good intentions.

The team reached out across AWS to find employees—known as AWS builders—who wanted to share their experiences with ID&E, and more than 400 employees volunteered to participate.

AWS Employer Brand set out to show why AWS is the best place for diverse talent to build and learn. Ashlee Spinoso, ID&E marketing manager for AWS Employer Brand, said the creative highlights the incredible work happening across the business and showcases how AWS builders are making an impact with their customers around the world.

“AWS has been working on ID&E efforts for some time. We have seen …

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