TradeMes bold new plan to boost number of women in technical leadership roles [Video]

Leading NZ tech company takes action to address inequity by giving women preference when hiring.

Credit: Supplied

New Zealand online marketplace TradeMe, has unveiled an ambitious plan to double the number of women in technical leadership roles, to address the persistent gender imbalance in the tech industry, where women remain underrepresented, especially in senior positions.

The latest research from NZ Tech highlights the diversity challenge in the digital technologies workforce. Women make up just 29 per cent of tech teams – an improvement of only two per cent since 2020. The numbers are even more concerning in leadership, with just 23 per cent of senior executives, 18 per cent of board members, and five per cent of startup founders being women.

TradeMe’s head of engineering, Tracy Morris, says that getting women into senior technical  roles has remained a challenge despite a number of diversity programs at the organisation.

“A couple of years ago, we looked …