In celebration of Black History Month, TikTok has unveiled a comprehensive lineup of initiatives aimed at honoring and amplifying Black creators, entrepreneurs, and businesses. The platform’s 2025 programming includes the introduction of the “Black Creators to Watch” cohort, the launch of the SOAR Together business accelerator program, and a series of in-person community events across the United States.
TikTok’s “Black Creators to Watch” initiative seeks to highlight individuals who are making significant contributions both on and off the platform. The selected group comprises educators, beauty influencers, business owners, and more. Throughout February, these creators will receive enhanced exposure and promotional opportunities, allowing them to reach wider audiences and further their impact.
In partnership with Black Girl Ventures, TikTok is launching the SOAR Together business accelerator program. This six-week initiative is designed to support 20 selected Black-owned businesses in expanding their presence on TikTok Shop. Participants will gain access to educational …