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Diversity and Inclusion

The new Boots Christmas advert is sending right-wing bigots up the wall for its glittery “wokeness” and X knows just how to respond [Video]

Right-wing English patriots, in what one might call a rather “snowflake” fashion, have been deeply offended by Boots’ new Christmas advert’s “woke” inclusion and diversity – to the point where #boycottboots has been trending on X.

Many calling for the boycott take issue with the casting of Adjoa Andoh, who commented on how the “rich diversity of the Abbey” contrasted with the “terribly white balcony” at Buckingham Palace, as a guest on ITV’s coverage of King Charles III’s coronation in May 2023.

Here’s the advert.

And here are some of the ‘Everything I Don’t Like is Woke’ brigade in full voice.

Overreaction much?

Here’s what other Twitter users, the ones who aren’t crying about diverse skin colours and gender identities in a 60-second-long Christmas advert which has barely touched TV screens, had to say about it.

To all the people boycotting Boots because a person who literally doesn’t exist is being portrayed by a black …

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