Join us for an eye-opening interview as we delve into the world of advertising with acclaimed author Mark Robinson. In this captivating conversation, Mark exposes the hidden underbelly of Madison Avenue, shedding light on the dark side of the industry. Discover the shocking truths, the systemic racism, and the untold stories behind the glossy façade. Gain valuable insights as Mark shares his in-depth research and compelling narratives that challenge the status quo. Brace yourself for a thought-provoking exploration into the complex world of advertising and the urgent need for change. Don’t miss this chance to uncover the truth behind the glamour, with Mark Robinson as your guide
Mark Robinson is a seasoned advertising professional with over 40 years of experience at prestigious agencies. His expertise has earned him recognition in publications like Fortune, The New York Times, The Wall Street Journal, and Advertising Age.
Mark’s impressive career highlights include co-founding and managing Spike/DDB, an agency in partnership with filmmaker Spike Lee. He also launched Heritage Apparel, an online clothing company celebrating African American history and heroes. Mark’s entrepreneurial ventures continued with the successful establishment of S/R Communications Alliance, a network of 10 multicultural advertising companies generating $225 million in combined business.
Throughout his career, Mark has made significant contributions to the industry. He has served on the American Advertising Federation’s Multicultural Marketing Leadership Council and as a lecturer for the Advertising Educational Foundation. He has also been an influential mentor for the American Association of Advertising Agencies’ Minority Advertising Internship Program (MAIP).
Mark’s commitment to community service and multicultural education has garnered recognition. He was nominated for the 1994 Connecticut Human Rights Award and appointed to the State’s Martin Luther King Commission in 2000. In 2009, he received the Martin Luther King Leadership Award from the State of Connecticut.
Based in Connecticut, Mark is a sought-after strategist and advisor, working with clients that include political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper.
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04:55 The book began as a journal
05:43 The advertising business is one of the least diverse there is
07:42 Mark’s first job interview
08:43 Being told we don’t hire black people in account management
09:57 They Offered Other Positions, As Long As They Weren’t Client-Facing
11:51 Why did Mark refuse to settle?
13:31 Being the only African-American television account executive in Charleston, SC
14:26 How Eric found the positives of being singled out
15:08 The Feeling of your company not allowing you to use your full potential
16:52 Most businesses have no understanding of color and culture
24:17 Did you hold anything back in this book?
25:14 Difference = value
27:17 How being different brings value to companies
30:35 The satisfaction of saying your truth
33:18 Mark’s favorite chapter in his book
45:43 Find something you love so you’ll never work a day in your life is bs