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Latino Entrepreneurs

Southside spotlight: Marcus Alvarado [Video]

Marcus Alvarado (Live From The Southside)

Editor’s note: This story was published through a partnership between KSAT and Live From the Southside, a new local- and Latina-owned magazine that works to improve & expand community relationships through promoting events, stories and businesses.

Marcus Alvarado, a proud native of San Antonio, Texas, was born and raised on the South Side. A 2002 graduate of McCollum High School, Alvarado followed in his father’s footsteps, who also graduated from McCollum in 1980. With a deep-rooted connection to his community, Alvarado has devoted his career to education and coaching, making a significant impact over the past 18 years.

Alvarado’s career in education began with a focus on special education, and he has spent the past decade as the head boys basketball coach at McCollum High School. His commitment to helping others and fostering growth in young athletes has been a cornerstone of his professional journey. “I love to help people!” Alvarado said, reflecting on his passion …

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