Saudi PIF enters North American football with CONCACAF deal [Video]

Saudi Arabia’s Public Investment Fund (PIF) has signed a partnership deal unveiled Thursday with North American football governing body CONCACAF ahead of the region playing host to the 2026 World Cup.

The deal offers support for CONCACAF (Confederation of North, Central America, and Caribbean Association Football) men’s, women’s and youth national team and club competitions.

It follows PIF investment in other areas of global football, tennis and backing LIV Golf, a competitor to the PGA Tour and European Tour.

In a release announcing the move, CONCACAF and PIF said the goal of the deal is to spark growth in the sport throughout all 41 CONCACAF federations.

The United States, Mexico and Canada will co-host the 2026 World Cup.

“We are delighted to partner with CONCACAF as the confederation enters an exciting period,” said Mohammed AlSayyad, PIF’s head of corporate brand.

CONCACAF says the investment, which was not outlined in detail, …