Recruiting Top HR Talent? We Can Help. [Video]

The Creative Company Awarded Bronze Telly for Commercial for New Private High School in West Madison

Finding top candidates for job openings can be difficult, especially in a crowded marketplace. That’s why we were glad when the Madison Police Department contacted us about expanding their reach and narrowing in on their messaging.

We began with messaging, honing in on what would be most appealing to a potential applicant with an eye toward diversity and inclusion and the department’s values. Then collateral, signage, and a recruitment video were created to support the campaign. You can see the video below and the brochure above.

Here are some statistics from AI:

• Attaching a video to an email can increase click-through rates by 200–300%.
• Candidates spend up to 37% more time on career sites with video testimonials, and applications increase by up to 34%.
• Job ads with embedded video can get 800% more engagement.