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Pride organizers, Black business owners take stand over Target dropping DEI [Video]

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Latino Entrepreneurs

Twin Cities Pride asked Target not to participate this year, while some Black business owners are asking people not to shop at the retailer.

MINNEAPOLIS — Andi Otto never imagined he’d be in the position of turning away sponsorship money from Target.

Late last week, the executive director of Twin Cities Pride was doing the exact opposite. Otto says he sent his yearly email to inquire about the level of sponsorship support the local corporation would be committing to this year’s celebration.

“I got an email back the next morning saying, ‘Hey, do you have a second to talk?'” Otto says. “I could tell it was urgent, so I called and while I was on the phone, it literally came across the news.”

Otto is referring to the news that Target would join rival Walmart and several other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come under attack from conservative activists and the White House

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