Wieden+Kennedy Portland has launched a new, inspiring campaign for Chrysler. Narrated by Peter Dinklage of Game of Thrones fame, the “Drive Proud” campaign celebrates success through hard work across all walks of life, from entrepreneurs and small-business owners to self-employed contractors, designers and artists.
Throughout the launch spot and three additional 30-second television spots rolling out later in the month, the campaign features Becky Hammon (NBA assistant coach, San Antonio Spurs), Alexis Ohanian (cofounder of Reddit), Phil Ivey (professional gambler/entrepreneur), Kwaku Alston (photographer) and Caroline Styne (restaurant owner), among others.
The campaign, which will run April through June, will be supported by digital and print extensions.
Genres: Dialogue, Scenic
Categories: Automotive, Cars
lbbonline.com, Fri, 10 Apr 2015 11:23:29 GMT