3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Nissan becomes latest car company to walk back ‘woke’ DEI practices, following Toyota and Ford [Video]

Categories
Diversity and Inclusion

Nissan is reportedly rolling back a number of DEI initiatives, including controversial hiring practices and corporate funding for certain Pride events.

Robbie Starbuck, an activist against diversity, equity and inclusion programs in the workplace, announced Nissan’s reversal on Wednesday, revealing that they agreed to the changes after he informed them that he was working to expose ongoing “wokeness” at the car company.

AMERICAN AIRLINES ENDS DEI HIRING PRACTICES AFTER FACING DISCRIMINATION CHARGES BY CONSERVATIVE WATCHDOG

“Instead, we had productive conversations about how to fix this,” Starbuck wrote.

Nissan executives worked with him to implement several reforms, Starbuck said, including the end of diversity-based hiring practices and mandatory DEI or LGBTQ training for employees.

“No quotas for hiring, promotions or diverse suppliers. Focus is now on merit and performance,” he wrote.

“You didn’t think I was going to let Christmas come and go without giving @X the gift of another company changing woke policies, did you?” he added.

Nissan also reportedly …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads