Latest Parity Study Reveals Majority of 500 Surveyed Pro Women Athletes Faced Financial Stress Amid Unpredictable Salaries and Sponsorships; Maternal Benefits Remain Uncertain; Modest Brand Investment Can Have Massive Impact
, /PRNewswire/ — Parity, a Group 1001 company and the premier platform for professional women athlete partnerships, today released “Beyond the Game: Exposing the Economic Realities of Professional Women Athletes’, a new comprehensive study revealing the financial uncertainties facing 500 verified professional women athletes from 55 sports. The survey shines a light on the economic challenges inherent in women’s sports while highlighting practical solutions brands can adopt to close the gap, pointing to exciting opportunities for change and optimism in the future.
Key takeaways from the research, which focused on athlete earnings in 2023, include:
- 58% of athletes made under $25,000 from their sport annually, well below the median individual income in the United States in 2023 ($48,060).
- 41% of athletes paid …