MS water distributor quenches thirsts while sharing Black Excellence [Video]

JACKSON, Miss. (WLBT) -A new Mississippi water distributor is sharing information about figures in Black history with each sip.

The labels on bottled water share factual nuggets that the company hopes will educate and inspire.

“Our main goal is to hydrate and educate,” said Black Excellence Water co-owner Talmadge Robinson.

Each sip of Black Excellence Water not only quenches thirst but has a purpose.

The Mississippi company gets its source from a Byram well and comes as purified and alkaline bottled water.

They can be scanned to reveal historical facts about African Americans. One figure is Garrett Morgan.

“His notable inventions were the three way traffic light and a protective smoke hood, which is the gas mask,” Robinson read about one image.

“The youth are so impressionable right now and it’s so many images black culture that’s negative, and we would like to present, magnify positive images of blackness and …