Joi Bass, Indianola, Mississippi | Trusted Since 1922 [Video]

In her role as director of diversity and inclusion, you’ll catch Joi looking to extend help and smiles to fellow employees across the country, embodying the company’s purpose-driven mission. Outside of work, that same kindness shines. For Joi, her dedication to serve is simply part of her family’s legacy.

Like her mother and aunts, Joi is a proud alumna of her sorority, which is rooted in service. Together, the family found ways to lend a helping hand to others, which makes it no surprise that Joi created a community service initiative of her own. Her “Keep it Cute” shelf, which is named after an aunt’s favorite phrase, is devoted to giving access to feminine hygiene products to middle and high school students in need.

“It seems trivial, but one in four girls miss school because of not having feminine care products,” says Joi. “I want young girls to be comfortable …