The world’s largest seller of farm equipment appears to be moving away from pro-LGBT and pro-DEI activity.
In a statement published on X earlier this month, John Deere said the company would no longer participate in “social or cultural awareness parades, festivals, or events.” This seems to be directed at pro-LGBT Pride parades and similar performances.
The statement also said the company will keep “socially motivated” messages out of company training materials and policies, and it reaffirmed that “diversity quotas and pronoun identification” are not part of the John Deere’s policies. This seems to take aim at corporate DEI initiatives and training.
Our customers’ trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can. pic.twitter.com/8BgyPyQJQo
— John Deere (@JohnDeere) July 16, 2024
This comes as corporations around the country face pushback for their pro-LGBT activism.