Jaguar marketing director’s comments celebrating commitment to DEI resurface after ‘woke’ rebrand [Video]

Recent comments from a head marketing director at Jaguar are now drawing attention after the brand launched a polarizing rebrand of the luxury car company this week.

During an appearance at the Virgin Atlantic Attitude Awards last month, Santino Pietrosanti, UK Brand Director at Jaguar Land Rover, teased the upcoming rebrand for the company as part of its own “transformative journey.”

“We’re on a transformative journey of our own. Driven by a belief in diversity, inclusion, creativity, policy and, most importantly, action. We’ve established over 15 DEI groups such as Pride, which are here tonight, and Women in Engineering and Neurodiversity Matters,” Pietrosanti said.

“We’ve launched major policy revisions such as transitioning at work to drive equity and support for our communities, embracing individuality as our superpower,” he continued.

LIFELONG JAGUAR CUSTOMER TROUBLED BY ‘BAFFLING’ ‘WOKE’ REBRAND: ‘GOING IN A VERY SAD DIRECTION’

Pietrosanti, who joined the company’s leadership teamas UK Brand Director earlier this year, said Jaguar’s “journey” to embracing DEI would …