Jack Daniel’s whiskey is latest iconic brand to renounce its DEI initiatives [Video]

Jack Daniel’s has taken a stiff shot of “sanity,” warrior-against-woke Robby Starbuck claimed on Wednesday night – after telling Fox News Digital he had his sights set on another iconic American brand. 

“Big news,” the movie-making activist posted on X. “The next company we were set to expose was @JackDaniels.”

Brown-Forman, the parent company of the Tennessee distiller, “preemptively announced,” Starbuck wrote, that it was renouncing a series of diversity, equity, inclusion (DEI) and left-leaning initiatives.

HARLEY-DAVIDSON BOARD OF DIRECTORS SILENT ON FUTURE, FATE OF ‘WOKE’ CEO AND CHAIRMAN

Among them, he wrote, are these: “Ending participation in the (Human Rights Campaign’s) Corporate Equality Index social credit system; Executive + employee bonuses/goals are tied to business performance not DEI; An end to ‘quantitative workforce and supplier diversity ambitions’; Cutting woke trainings.”

Jack Daniel’s is the latest in a growing list of iconic US brands to rid itself of what have proven to be toxic “woke” programs.

Influencer Starbuck has made international headlines in recent weeks, …