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A Harley-Davidson owner has protested the firm’s embrace of ‘woke c**p’ diversity policies by destroying his motorcycle with machine guns and a canon.
Ohio-based gun fan Brian Lanckiewicz posted clips of how he turned his metallic brown bike into a ‘woke s’more’ to pan the firm’s diversity, equity, and inclusion (DEI) policies.
His first video received 935,000 views, and a second episode released on Thursday shows Lanckiewicz and his friends wear Revolutionary War outfits and use a canon on the bike.
The clips underscore how strongly some conservatives feel about all-American brands ‘going woke,’ even as many others support schemes to help women and minorities get ahead.
Faced with mounting anger from customers, Harley-Davidson on Monday scrapped its DEI work, including by ending woke staff training schemes and its involvement in Pride events.