How Coach Prime has the potential to increase diversity at CU Boulder [Video]

BOULDER, Colo. — The Prime Effect is on full display inside Folsom Field. It’s also leaving an impact on the University of Colorado at Boulder campus as a whole.

In his own words, CU head coach Deion Sanders said the Rocky Mountain Showdown on Saturday in Boulder was “electric” and the energy felt “different.” National attention focused on the celebrities who attended the Colorado football tradition, but the crowd at the game also showed the impact of Coach Prime.

The crowd highlighted diversity and the potential Prime has to spark a cultural change at the college. DaWon Baker, the associate athletic director for diversity, equity and inclusion at the school, is thrilled about the shift that’s starting.

“My job is to make sure that all the decisions that we make within Colorado Athletics has the element of diversity, equity and inclusion embedded into it,” Baker explained. “It’s a core tenet of who we are.”

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