Name: How Adidass Runner 321 initiative encouraged athletes with Down Syndrome #WomenInBusiness #DisabilityAwareness #RepresentationMatters #WomenEmpowerment [Video]
Uploaded: 2024-11-13T00:27:48+00:00
Description: Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a campaign called Runner 321. Here is the award-winning case study.

How Adidass Runner 321 initiative encouraged athletes with Down Syndrome [Video]

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a campaign called Runner 321. Here is the award-winning case study.

Adidas Runner 321 is a social movement created by and for the neurodivergent community to improve their visibility within the sport. What started as a moment at the Boston Marathon, quickly turned into a global movement where hundreds of runners and hundreds of races signed up to get involved, without any media spend.

Not only did we spark a global movement toward inclusion, but we successfully contracted all six of the world’s major marathons to reserve Bib 321 for a neurodivergent athlete, even though four of these races are sponsored by our largest competitors.

When people with Down syndrome don’t see their community represented in sport, they aren’t able to see what’s possible for them. As a brand, adidas’ has …

Tags Disability Awareness, Representation Matters, Women Empowerment, Women In Business