Harley-Davidson ditches diversity programs after conservatives accuse company of going totally woke [Video]

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U.S. motorcyle brand Harley-Davidson downplayed its recent efforts at workplace diversity and inclusion, after it faced calls for a boycott from a high-profile conservative activist with a record of extracting change from well-known American companies.

In a statement on X on Monday, the company said it remained “commited” to diversity, but said it would no longer push for a more diverse supply chain or participate in a corporate evaluation scheme ranking companies on their diversity and inclusion (DEI).

“We see it as every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate,” the company wrote.

“That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today,” it continued. “We do not have …