Motorcycle manufacturer Harley-Davidson has pledged to end so-called “Diversity, Equity, and Inclusion (DEI)” measures within its organization in a huge victory for conservatives. However, some remain unconvinced by the pledged changes.
The company follows in the footsteps of John Deere and Tractor Supply, who’ve both recently revoked DEI policies following a campaign by conservative commentator Robby Starbuck, who is now three for three in his campaigns against corporate DEI policies.
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In a statement, Harley-Davidson said it was “saddened by the negativity on social media” in a reference to Starbuck’s campaign.
“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company explained. “That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have …