GPA teams up with BPerfect for diversity and inclusion partnership [Video]

BPerfect Cosmetics has been announced as the Official Diversity and Inclusivity Partner of the Gaelic Players Association (GPA).

CEO of BPerfect Cosmetics, Brendan McDowell, together with Brand Ambassador Annalivia Hynds, and Gaelic Games stars Aimee Mackin of Co. Armagh, and Conor Meyler of Co. Tyrone, stepped onto the pitch at GAA HQ to make the announcement.

They were joined by Gemma Begley, Head of Equality and Player Relations at the GPA and Peter McKenna -GAA Commercial Director.

The Le Chéile partnership between the GAA and GPA sees funds from BPerfect and other GAA/GPA sponsors directed towards several key initiatives that benefit amateur players in all counties.

This follows on from BPerfect’s sponsorship of Aeracha Uladh GAC, Ulster’s pioneering LGBTQIA+ inclusive GAA team earlier this year, further underscoring their mission to drive positive change within the sporting community.

McDowell shared his excitement about the partnership: “It is truly incredible for BPerfect to be …