Google and US Black Chambers, Inc. Launch Fourth Annual Black-Owned Friday to Empower Black-Owned Businesses Now and Beyond the Holidays [Video]

U.S. Black Chambers, Inc.Nov. 20, 2023

Today, Google, in collaboration with the U.S. Black Chambers, Inc. (USBC), announced the launch of the fourth annual Black-owned Friday campaign. This initiative aims to drive support for Black-owned businesses nationwide, fostering economic empowerment within the Black community. This year’s campaign features KeKe Palmer, Emmy Award-winning actress and recording artist, in a fun-filled video that serves as an inspiring call to action for searching, shopping, and supporting  Black-owned businesses 100% of the time.

The campaign spotlights dozens of businesses from across the country, including brands showcased on the ByBlack Platform—a no-cost national directory and certification program powered by USBC. ByBlack is strategically designed to connect Black businesses with customers, capital, and community, emphasizing the sustained importance of supporting Black entrepreneurs.

KeKe Palmer, known for her impressive contributions to the entertainment industry, takes center stage in this year’s Black-owned Friday campaign as she reimagines the 90s classic by Crystal Waters, “100% …