Auto giant Ford has become the latest company to withdraw some of its diversity, equity, and inclusion (DEI) policies amid a growing movement by conservative campaigner Robby Starbuck.
Starbuck’s campaign against woke DEI policies has grown momentum over the course of 2024. His initial successes against farmyard manufacturers John Deere and Tractor Supply have expanded onto major corporations such as Harley-Davidson and Lowe’s in recent weeks.
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Like others before it, Ford has pledged to withdraw from the Human Rights Campaign’s Corporate Equality Index which ranks employers on how accommodating they are to woke initiatives. There will be no further donations to pride-related events, while employee resource groups will be solely focused on business.
Furthermore, diversity quotas at suppliers or dealerships have been shelved, while Starbuck hinted the CEO had called for a “merit-based approach” with “respect and civility towards all ideologies”.
“This isn’t …