3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Ferrari’s Diversity Push Sparks Conservative Backlash: ‘Pathetic Move’ [Video]

Categories
Diversity and Inclusion

Ferrari is facing criticism over its decision to sign up to a diversity and inclusion charter led by F1’s champion driver Lewis Hamilton.

“We proudly reaffirm our commitment to equality, equity, and inclusion by endorsing the new Diversity and Inclusion Charter alongside @F1 [Formula 1] and the @fia [Fédération Internationale de l’Automobile],” the company posted to its 1.2 million X, formerly Twitter, followers on Tuesday.

The charter, developed in collaboration with all F1 teams, is the result of efforts led by Mercedes driver Sir Lewis Hamilton, the first Black F1 driver, and his charity, The Hamilton Commission, which advocates for inclusion of Black individuals in U.K. motorsports. A report published by the commission in 2021 served as the foundation for the charter.

“Through this report, I feel that we have a clearer understanding of what is preventing the motorsport industry from being truly representative,” said Hamilton, who will join Ferrari’s team in 2025. “I …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos