DOVER — A new, private collegiate apparel and merchandise line is helping Delaware State University (DSU) discover a unique field of opportunities after leaders planted the seeds for its own generational wealth and revenue growth in a first-of-its-kind move for Historically Black Colleges and Universities (HBCU).
Dr. Dawn Mosley, DSU’s senior associate vice president of marketing and communications, said she and her team have been working for the better part of a year to create, design, market and perfect the new apparel and merchandise line that is owned by DSU and distributed by Everything Collegiate, complete with its newest logo which was created through rebranding efforts in 2023.
Prior to owning its own line of merchandise, DSU worked with distributors who did the design and handled sales – all DSU had to do was ensure they had the correct logo and approve the final designs. This method meant little in terms of revenue from royalties for the university.
“I started noticing that …