The campaign encourages holiday shoppers to support small Black-owned enterprises this week.
Google is reimagining Black Friday for the fifth year with its annual ‘Black-Owned Friday’ campaign, a star-studded initiative designed to inspire shoppers to celebrate and support Black entrepreneurship.
The campaign’s centerpiece is a short film directed by award-winning filmmaker Rodney Lucas, who brings his South Side of Chicago roots and globally recognized talent to the project. It also features Featuring rapper GloRilla, comedian Druski and influencer Jayda Cheaves.
In the ad, Druski visits three Black-owned businesses in Georgia: Royal Crown Barber Shop, The Wellness Spot yoga studio and Wadada Healthy Market & Juice Bar. Using Google Maps to navigate his journey, the comedian showcases each location’s unique offerings, blending humor and heartfelt storytelling.
It also marks the fourth year Google has partnered with the US Black Chambers, Inc. (USBC) to amplify this initiative. Known as the “National Voice …