Diversity and Inclusion Campaign for AB InBev [Video]

A Pan-European paid media campaign for the world’s biggest brewery where Hurricane delivered strategy, production and activation. 

Focussing on key pillars of the new diversity and inclusion campaign, the films provided an engaging and authentic introduction into AB InBev’s policies. whilst celebrating their incredible employees. 

We delivered a complete cross platform social video campaign. Creating a suite of assets that were optimised for target social channels.

The campaign delivered impressive results across the UK, Italy, Germany, France and Belgium. 

Goals:  Brand discovery, reach and views. To drive traffic to the new D&I landing page on the career’s site and then into conversations to acquire sign-ups.