3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Chemistry Cultura’s Lauren Cortiñas On What It Takes to Authentically Engage the Latino Market [Video]

Categories
Latino Entrepreneurs

Chemistry Cultura’s Lauren Cortiñas On What It Takes to Authentically Engage the Latino Market

Lauren Cortiñas talks with Ali Jackson-Jolley about what brands and politicians often get wrong about engaging the economically powerful Latino population.

0:00 Introduction
0:34 Lauren Explains Her Role With Culture West
2:06 Lauren Speaks To The Strength Of Her Community
5:14 Consumer Trends From A Marketing Expert
8:21 What Is Mainstream Media Getting Wrong About The Latino/Latina Community?
12:05 The NFL And Its Marketing Strategy

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:

https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads