Businesses on Mass Ave host Midnight Shopper event [Video]

“A lot of people depend on this time of year to keep their doors open next year,” said the owner of one local business.

INDIANAPOLIS — Complete with long lines, early hours and great deals, Black Friday has become an American staple and one of the biggest retail moments of the year.

While people grow eager to stand in line and take part in the bustling crowds, Indy’s Massachusetts Avenue is taking a different approach to the holiday shopping season.

The annual Midnight Shopper event turned Mass Ave’s stretch of local shops into a more personal experience Friday night by encouraging businesses to keep their doors open later than usual. Some businesses kept their doors open until midnight.

Kim Pauszek is the owner of Francis + Fern Boutique Shop. She uses events like this to get people excited to shop local.

“It’s just the perfect way to kick off small business week …