Black Friday 2023 saw online sales surge to record highs, with advertisers battling fiercely for consumer attention. As the digital landscape becomes increasingly competitive, businesses need a robust Google Ads strategy to cut through the noise and maximise their return on investment in such an important holiday.
This year though, a sound strategy for any e-commerce business is more than just flashy discounts; it’s about strategically targeting the right audience with the right message at the right time. This blog post will provide a comprehensive guide to crafting a winning Google Ads strategy for Black Friday, enabling businesses to capitalise on the shopping frenzy while optimising their ad spend.
Pre-Black Friday Preparations: Laying the Groundwork
Before the Black Friday rush hits, take the time to lay a solid foundation for your Google Ads campaign. This involves meticulous planning and optimization across various areas:
Keyword Research:
- Identify High-Intent Keywords:Think like your customers. What are they searching for? “Black Friday deals,” “Cyber …