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Apple’s board recommended shareholders reject DEI rollback proposal [Video]

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Diversity and Inclusion

Apple’s board of directors urged shareholders to reject a proposal that would require the company to end its diversity, equity and inclusion (DEI) programs, arguing the move would be “unnecessary.”

The iPhone maker’s defense of its DEI programs comes as several major corporations are rolling back the so-called “woke” initiatives following a 2023 Supreme Court ruling against affirmative action and amid public pressure from activists.

A proxy filing released ahead of Apple’s 2025 annual meeting shows The National Center for Public Policy Research, a free-market think tank and activist shareholder, had proposed Apple ditch its DEI efforts, saying such programs put the company at greater risk of being sued for discrimination.

IS DEI DYING? HERE’S THE LIST OF COMPANIES THAT HAVE ROLLED BACK THE ‘WOKE’ POLICIES

But Apple recommended shareholders vote against the proposal, stating that it was “unnecessary as Apple already has a well-established compliance program and the proposal inappropriately attempts to restrict Apple’s ability to manage its own ordinary business operations, …

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