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Diversity and Inclusion

Apple opposes investor calls to end its DEI efforts: ‘We strive to create a culture of belonging’ [Video]

Apple filed its annual proxy report for shareholders today ahead of its annual shareholders meeting next month. The report reveals new information on Tim Cook’s compensation for 2024 and calls on shareholders to vote against a proposal to end its diversity, equity, and inclusion initiatives.

In today’s proxy filing, Apple revealed that Tim Cook’s pay saw an 18% increase in 2024 compared to 2023. Cook earned a $3 million base salary along with $58.1 million in stock awards and $13.5 million in additional compensation, for a total compensation of $74.6 million. As Bloomberg notes, the majority of the increase comes from “an increase in stock award value.”

Investors will vote on four outside proposals at next month’s annual shareholders meeting. Apple is urging shareholders to vote against those proposals, including one that calls on the company to end its diversity, equity, and inclusion programs.

The shareholder proposal, submitted by the conservative think tank National Center for Public Policy Research, claims that DEI “poses litigation, reputational …

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