Anti-woke investment firm to release new ETF that shuns DEI-focused companies [Video]

One U.S.-based investment firm is providing a new way for Americans to cut out companies from their portfolios that prioritize diversity, equity and inclusion (DEI) initiatives over bottom lines.

“I think it’ll be part of President Trump’s historic mandate, calling out these companies, calling out government practices that put hiring on race and gender as opposed to skill and merit,” Azoria co-founder and CEO James Fishback said on “Fox & Friends First,” Monday.

“Our new ETF coming out in 2025 will call out these three dozen companies not just for being unethical,” he expanded, “but for pursuing value-destructive behavior that hurts shareholders.”

Fishback’s company recently announced the rollout of its own exchange-traded funds which will include all S&P 500 stocks – except three dozen that allegedly use DEI hiring targets.

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Some of those names not included in the ETF are Starbucks, Best Buy, Vanguard and BlackRock. In a …