Adobe Gives Us a Taste for Opportunity in Sweet Ice-Cream Delivery Spot [Video]

Among everything else, 2020 brought uncertainty for many businesses and their owners, as well as their customers. In a new spot as part of the ‘Business Moves With Adobe’ campaign, Adobe, in partnership with creative agency 72andSunny Los Angeles, illustrates how digital transformation with Adobe Acrobat and Adobe Sign help make it possible for all businesses to transform and accelerate into the future.

In the film, ‘Special Delivery’, the brand focuses on an ice cream store that digitally transforms its business model. In using Adobe, the owner quickly pivots her model and brings ice cream to one of her biggest fans while the storefront is closed.

“It’s an understatement to say that this year has changed the way business is done,” said Ashley Still, SVP / GM of digital media, Adobe. “Now more than ever, digital transformation – especially going from paper-to-digital – must be a strategic priority for all …