Pastor Jamal Bryant calls for 40-day boycott of Target over end to DEI policy [Video]

A popular metro Atlanta pastor is calling for a 40-day boycott of Target over the company’s decision to phase out its diversity, equity, and inclusion initiatives.

New Birth Baptist Church Dr. Jamal Bryant wants 100,000 people to sign the petition and not shop at the store.

Calls for Target boycott over dropping DEI

The backstory:

The Minneapolis-based retailer announced on Jan. 24 that it would be ending a program it established to help Black employees build meaningful careers, improve the experience of Black shoppers and to promote Black-owned businesses following the police killing of George Floyd in 2020.

Target, which operates nearly 2,000 stores nationwide and employs more than 400,000 people, said it already had planned to end the racial program this year. The company said Friday that it also would conclude the diversity, equity and inclusion, or DEI, goals it previously set in three-year cycles.

The goals included hiring and promoting more women and members of racial minority …